Is it important?
Yep...You're in the right place and you're going to learn how to do keyword research for your website! 🙂
What About Targeted Audience?
If you're building your website, your audience is very important for you.
If you're building a blog or an online business - you don't want random people to visit your website.
To have a successful blog or online business you must have a targeted audience.
Success- meaning in terms of targeted audience visiting your site and are interested in the products you are promoting.
Should We Only Optimize For Those Who Are Interested?
That's a great question...
You do have a chance to convert anyone who visits your site because it will depend on how great your copy or sales page on the product you are promoting.
In order to drive targeted audience to your website, you need to work on your keyword research.
There are a lot of different methods of doing or learning how to do a keyword research for your website.
One way is using a keyword research tool.
SerpStat is an affordable and effective method in doing a keyword research.
Below is a tutorial from SerpStat and you'll learn how to do keyword research using SerpStat.
By the end of this posts, you can check out our "Keyword Research Checklists: 12 Methods for Effective Keyword Research!"
Complete Guide to SerpStat Keyword Research
- The keyword they are demonstrating has the intent to "buy, if you are looking to research for a keyword it's always good to know or guess the intention of your target audience.
- Look at the four blocks of metrics below the "Overview" text and you'll get an immediate idea about the keyword you are looking for - in this example, he is searching for the keyword "buy a car".
Here are the four blocks of metrics:
#1 Search Volume
- You have the "Search Volume" where it shows how many times the keyword has been searched for a particular month or a specific country.
- In this screenshot, it shows the country where you are trying to search for that keyword and you can select another country you prefer by clicking the dropdown menu.
- If you are interested in knowing the level of competition in domains regarding Google Advertising for the given keyword on a scale of 1-100% - you can see it in the "Competition" block metrics.
- A higher number means higher competition for that specific keyword.
- In the screenshot above your "CPC" or cost-per-click is shown in an average- meaning this will be the amount of money you would spend if you bid on this keyword for ads.
#4 Keyword Difficulty
- The last block metrics "keyword difficulty" -this is where you can evaluate the level of competition for organic search.
- 0-20 is easy, 21-40 is medium, 41-60 is difficult, 61-100 is very difficult
- You can check out a list of phrase match keywords in the "Organic Keywords" wherein all the words you are searching for are included in other forms.
- This will be very useful to see what other phrases or words your keyword is being searched for.
- You can also check out what other phrases your keyword is being used in Ads or PPC campaigns.
- This is a cool way to skip switching to google trends and just look at the google trends directly inside SerpStat's keyword trends.
Keyword difficulty explained:
- If you saw the levels of keyword difficulty on the previous step you'll know that the keyword chosen is a difficult keyword to rank for.
- The table shows the top 10 url pages that rank for the keyword you typed.
- On the table above you'll also see four block metrics, Serpstat Trust Rank, Serpstat Page Rank, External Backlinks, and Referring Domains - the higher the trust rank and backlinks the harder it is to rank for that keyword.
- The other metrics highlighted above is not as important as the other four metrics: Number of main pages in SERP, Domains with the keyword in title, and Pages with a keyword in the title - this is mainly metrics that shows exact keywords are being used in main pages, in their domains and title pages. (the higher the number the harder it is to rank for that keyword)
Competitors in organic search:
- The next table in the overview page is the "Competitors in organic search" - this is not the websites that are ranking for the keyword you entered but this are URLs that rank for the phrase exact match in your "Organic Keywords" table.
- The important metrics in the "Competitors in organic search" is "All Keywords" and "Common Keywords"
- All Keywords shows the number of keywords the domain is ranking for.
- Common Keywords is showing the number of phrase match keywords for the main keyword you are searching.
- Competitors graph shows how closely related the URLs in the "Competitors in organic search" are.
Competitors in ads:
- This is basically the same lists in the Competitors in organic search but this is URLs that are using the highest number of phrase match keywords in ads.
- Here you can see how the ads descriptions are being used and the pages that are being used to target the keyword you are searching.
- Although this may not be of importance to you in the beginning stage of building your WordPress website you can use this as a reference if in case you'll be doing any ads targeting for your website or product promotions.
SEO Research > Keyword Selection:
- In the SEO Research page > Keyword Selection you'll see a list of phrase match keywords and you can also check out result in other countries by clicking the tabs with flags.
- You do have the option to filter the result, it wasn't shown in this video but it was explained in other tutorials. Just select the filter you want and click apply filter.
- If you want to work on a spreadsheet you can do so by clicking export.
SEO Research > Related Keywords:
- In Related Keywords section, you'll get lists of keywords that don't have the exact keyword you are searching for but are related to the keyword you are searching.
- If you are looking for other keywords search terms that your audience is trying to look for - they suggest you check "Related Keywords" first.
- In "Connection Strength" you'll learn how many pages are ranking for the keyword you are searching - so you can see how relevant the keywords to your audience.
SEO Research > Search Suggestions:
- Search suggestions are the same as the google suggestions - and you'll get every possible search suggestion for your keyword search.
- You can also click the filters in blue boxes that you think your audience will be interested in.
- Another cool feature about Serpstat is the option to show search suggestions in the form of questions only. All this question suggestions comes from what your audience is looking for and typing in search engines.
- This will be a great idea for contents and idea for keywords to target.
SEO Research > Top Pages:
- This shows top pages that rank highest for the phrase match keywords - this is not the same as the organic search lists because Serpstat is looking at the whole website but in top pages, serpstat is looking at pages only.
- In this section, you can also see the number of social shares and potential traffic.
SEO Research > Competitors:
- In this section of SEO Research > Competitors - you have an expanded lists of top competitors for the keyword.
PPC Research > Keyword Selection:
- In here you'll see phrase match keyword that is being used for ads and also you'll see information about the keywords like search volume, cost-per-click.
- You can also see ads examples, what page they are using for that keyword, what ads description they are using, and title of the ad page.
PPC Research > Competitors:
- This is the same on the overview page - this is a list of competitors who are doing ads campaign for the keyword you are searching.
PPC Research > Ads Examples:
- This is where you get a list of pages that are targeting the phrase match keywords.
- You can click the keywords and analyze the keywords that specific page are targeting - which you can also use for your own ads.
PPC Research > Ads Research:
- This is used for PPC ads as well but instead of pages, you have a list of campaigns which you can use to analyze keywords used.
- All of the PPC Research section is useful if you're going to do any PPC campaign for the keyword you are targetting.
SERP Analysis> Top by Keyword:
- This section basically shows you on one page the top 10 pages and competitors who rank highest on the phrase match keywords.
- You also have top 100 domains who rank for that keyword.
- Also, if you have a link to google results (organic search results) if you want to see how the keywords look like.
Have fun with doing keyword research.
There you have it, it's a bit mix of keyword research and ads campaign tutorial but nonetheless, a useful information to have.
If you have any comments or questions just type in the comment section below.
Here's the complete video tutorial: